Sports Partnerships

Turning Iconic Talent into Brand Impact

ZipRecruiter is a challenger brand in a noisy, commoditized hiring category.

We needed to drive memorability and cultural relevance with both job seekers and employers.

So, we partnered with sports icons, and built ZipRecruiter stories around performance, preparation, and earning the right opportunity.

The Execution

We partnered with Tom Brady to connect elite performance with elite hiring, then brought the content to life across all social channels.

We collaborated with Louis Oosthuizen to position precision and preparation as parallels to smart recruiting.

We activated within UFC matches to tap into high-intensity, high-loyalty audiences.

We partnered with the guys from GoodGood Golf and created in tournament content and a breakout :30 TV commercial that ran on sports networks.

We leveled up our credibility by teaming with elite performers and showed up in front of passionate sports fans where it matters most.