— THE CHALLENGE
ZipRecruiter had powerful customer success stories but no system to find or scale them, so I built one from the ground up.
I started with a sourcing methodology to identify authentic, high-performing customer stories, partnering internally to surface the right outcomes, vetting them for narrative strength and credibility, and producing them into compelling marketing assets.
— THE EXECUTION
We built a testimonial program from the ground up, creating a repeatable casting and production model that evolved into a sustainable content engine since 2018.
— THE IMPACT
“Transformed isolated success stories into one of ZipRecruiter's most powerful proof platforms.”
Audience reaction