Testimonials

Building the Proof Engine

ZipRecruiter had powerful customer success stories but no system to find or scale them, so I built one from the ground up.

I started with a sourcing methodology to identify authentic, high-performing customer stories, partnering internally to surface the right outcomes, vetting them for narrative strength and credibility, and producing them into compelling marketing assets.

The Execution

We built a testimonial program from the ground up, creating a repeatable casting and production model that evolved into a sustainable content engine since 2018.

The Impact

Transformed isolated success stories into one of ZipRecruiter's most powerful proof platforms.