I'm a Senior Creative Director with 20 years of experience leading internal teams, external partners, and cross-functional strategy to build culturally relevant, performance-driven brands.

Over the past 8 years, I've led in-house creative at scale, overseeing integrated campaigns across TV, social, digital, audio, and partnerships while collaborating with stakeholders to turn business goals into high-performing creative systems.

I also specialize in real-person storytelling and testimonial-driven creative, building authentic narratives that create proof, build trust, and improve conversion.

I've led campaigns that increased brand memorability, drove SMB and customer acquisition, and scaled multi-channel creative programs across national media.