— THE CHALLENGE
Drafts are a natural hiring metaphor: getting drafted and landing a job both represent earning your shot.
But as a challenger brand, we couldn't officially sponsor a professional draft. So, we built our own platform around it, "No One Wins Alone."
We partnered with pro athletes and draft prospects to tell the real stories behind the moment: the grind, the support system, and the people who helped get them there.
— THE EXECUTION
We built an ownable draft platform, producing a multi-year "No One Wins Alone" anthem that brought together pro athletes and prospects in :30s to own draft week conversation.