— THE CHALLENGE
ZipRecruiter needed to get on Gen Z's radar. A generation that skips ads but lives in culture. The goal? Be simple. Drive love, trust, and consideration.
We partnered with Ant-Man & The Wasp: Quantumania and made ZipRecruiter the official hiring partner of PymVanDyne, a featured company in the storyline.
Because even superheroes need to hire.
— THE EXECUTION
We dropped ZipRecruiter into the Marvel universe, loaded the spots with Marvel Easter eggs, and let fans take it from there across all channels.
We activated influencers and PR to extend beyond paid.
— THE IMPACT
The partnership drove real lifts across brand love, trust, and awareness, especially with Gen Z, with positive social chatter and creative that outperformed our usual ads.
“We didn't just show up in culture. We fit right into it.”
Audience reaction