— THE CHALLENGE
The Autism Society of America had operated under the same brand for over 20 years, but the community it serves had evolved.
With a personal connection to the cause, I led the rebrand from the marketing side to create a modern identity rooted in dignity, inclusion, and the diverse experiences of those on the spectrum.
— THE EXECUTION
We built a brand with the community it serves.
Helped oversee the creation of a new manifesto and visual system.
Developed new logo and accessible design standards.
Created marketing assets ensuring the brand authentically centered Autistic individuals.
Reflected the platform "The Connection is You™."
— THE IMPACT
“Delivered a modern, inclusive brand identity built with the community it serves.”
Audience reaction