Autism Society of America

Leading a Purpose-Driven Rebrand

The Autism Society of America had operated under the same brand for over 20 years, but the community it serves had evolved.

With a personal connection to the cause, I led the rebrand from the marketing side to create a modern identity rooted in dignity, inclusion, and the diverse experiences of those on the spectrum.

The Execution

We built a brand with the community it serves.

Helped oversee the creation of a new manifesto and visual system.

Helped oversee the creation of a new manifesto and visual system. 1Helped oversee the creation of a new manifesto and visual system. 2

Developed new logo and accessible design standards.

Developed new logo and accessible design standards. 1Developed new logo and accessible design standards. 2Developed new logo and accessible design standards. 3Developed new logo and accessible design standards. 4

Created marketing assets ensuring the brand authentically centered Autistic individuals.

Created marketing assets ensuring the brand authentically centered Autistic individuals. 1Created marketing assets ensuring the brand authentically centered Autistic individuals. 2Created marketing assets ensuring the brand authentically centered Autistic individuals. 3Created marketing assets ensuring the brand authentically centered Autistic individuals. 4

Reflected the platform "The Connection is You™."

Reflected the platform "The Connection is You™." 1

The Impact

Delivered a modern, inclusive brand identity built with the community it serves.