Severance x ZipRecruiter
Turning a Prestige TV Obsession Into Cultural Momentum
Severance doesn't romanticize work, it satirizes it. So we didn't fight that. We used it.
What if ZipRecruiter were Lumon's hiring partner?
We built a straight-faced Lumon recruiting video, polished, corporate, and just unsettling enough. A celebration of discipline, devotion, and becoming something greater than yourself.
Then we rolled the campaign out on TV, Social and our website.
The Execution
We worked with Apple and Ben Stiller to create the TV Campaign.
We created Pro-Lumon Hiring content for LinkedIn and a Campaign Hub with Lumon job posts featuring popular characters from the show.
The Impact
We earned Ad Age coverage and dozens of media mentions.
Fans got the joke. The campaign sparked conversation across LinkedIn and Twitter while driving registrations.
