— THE CHALLENGE
Severance doesn't romanticize work, it satirizes it. So we didn't fight that. We used it.
What if ZipRecruiter were Lumon's hiring partner?
We built a straight-faced Lumon recruiting video, polished, corporate, and just unsettling enough. A celebration of discipline, devotion, and becoming something greater than yourself.
Then we rolled the campaign out on TV, Social and our website.
— THE EXECUTION
We worked with Apple and Ben Stiller to create the TV Campaign.
We created Pro-Lumon Hiring content for LinkedIn and a Campaign Hub with Lumon job posts featuring popular characters from the show.
— THE IMPACT
We earned Ad Age coverage and dozens of media mentions.
Fans got the joke. The campaign sparked conversation across LinkedIn and Twitter while driving registrations.
